This shocking dress feautred in an H&M ad is one of this fall's most shocking and chic dresses yet to come. Its a frisky baby sister to Alexander Wang with its vertical black and white stripes and sheer bodice. The design is indeed shocking but not as shocking as the price! An entire garment that is so sassy and chic is sold for a small price of $4. 95! How can H&M afford to sell a garment so cheap? Well according to the companys PR director Jennifer Uglialor, she stated " This season, we bumped up the fashion and lowered the price even more, " Uglialor says, explaining that in response to tough economic times, the chain is more dedicated than ever to making its products less expensive. " Its the same concept we had for over 60yrs, but this season we're focused even more on a lower price. We're very cost-conscious; for fall you'll be seeing trench coats for $20"
But how? How? “We have over 2,000 stores in 37 countries. This provides high volume and there is no middleman. We have our own team of over 100 in-house designers and we do all our own production.” Asked about working conditions in the many countries where H&M merchandise is produced, Uglialoro sends over the company’s Code of Conduct, which discusses H&M’s stands on child labor, health and safety, sustainability, and other issues. And there’s a Q&A section on their Web site where questions like, “Why don’t you pay the factory workers more?” and “How does H&M check that suppliers are abiding by its Code of Conduct?” are addressed.
One can only hope that other companies have a similar propensity for full disclosure. Have you looked inside some of those $2,500 dresses and $3,000 handbags gracing the autumn racks lately? A few high-end designer items hail from India and Slovakia, China and Hungary. The days of the ubiquitous “Made in France” or “Made in Italy” labels you took for granted are becoming a distant memory.
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